Trying to show off all your great digital content on social media can be tricky at the best of times.
Should you direct followers to your company website? What about a current offer? Or even your other social accounts?
Well, you have to choose, as you can only put one link in your bio!
Or can you?
With Linktree, you can create a landing page that your target audience can use to seamlessly move around your brand’s digital pages, allowing you to promote new offers, YouTube videos, a company contact page, and everything in between.
Here, I will answer the question ‘What is Linktree?’ As well as showing you how to set one up for your brand this year.
Short on time? Here are the key takeaways
- Linktree allows multiple links in a single bio, making it easier to share content across social media.
- Linktree is free to use, with a paid version offering more customization and analytics.
- Setting up a Linktree is quick and simple, requiring just a few steps to add links and personalize your page.
- Linktree can boost engagement by directing users to your website, offers, social profiles, or content.
What Is Linktree?
First off, let me explain what a Linktree is for those that are not aware. For those who already know this, you can skip to the next bit!
Linktree is a tool designed for social media users to add personalized links to their platforms, acting as a jumping-off point for their many other digital content.
You might think your favorite social media channel features multiple links, but most of them only allow one, making it hard for users to pick the right one to promote.
Linktree takes away that issue, taking fans and viewers to a Linktree landing page, where social media celebrities and brands can show several different links.
Linktree (not ‘link tree’) has a free and paid version, with the paid version offering advanced customization options, as many links as you want, and in-depth analytics data.
How to Set Up a Linktree
Fortunately, it’s incredibly easy to set up a Linktree landing page and start promoting various links.
- Go to www.linktree.com and create a free subscription.
- Input the information requested about your account.
- Choose your plan (we recommend testing the free tool first before paying out for the paid version.)
- Alter and tweak your page appearance (we suggest altering it to match your own website. That way, any direct traffic that comes through won’t be surprised by the disparity!)
- Add at least one single link.
- Select a header, title, and thumbnail.
- Copy your unique URL and put it into your chosen social media channels as in your one bio link spot.
Should Linktree Be Part of Your Marketing Plan?
Now that you know how to set up your Linktree link, one important question remains: is it actually worth doing? Does your website need all the important links in your Instagram bio, or can you make do with one link in bio?
The benefits of setting up a Linktree URL
One of the biggest and most obvious benefits of implementing a Linktree as part of your social media marketing efforts is that all of your links are easily accessible in one simple location.
Rather than asking customers to come through to your website and then try to get them to follow your other accounts, check out product drops, and other actions, you can do all of that from your brand’s Linktree landing page.
The other major benefit is that you can use Linktree to add links to almost every social media platform. Instagram, X, YouTube, and TikTok all only allow one bio link as standard, so this link-in bio tool really can come in handy!
Another major benefit? It’s completely free! For startups that are keeping their budget tight, you’ll be pleased to hear that you can set up and start using a Linktree account without spending any money. You will have to deal with the Linktree logo on your Linktree page, but as soon as you see the platform bringing you success, you can always upgrade to a pro version to customize colors, branding, and fonts.
One of the reasons I particularly like the Linktree website compared to the alternatives is that it has some very detailed tracking data and analytics.
Much like when your executing search engine optimization marketing, you want to ensure that your social media marketing efforts are actually driving traffic and conversions.
Linktree lets you gather insights into how many users are clicking each link, as well as where those link clocks are coming from.
As a paid plan user, you can also prioritize and schedule lists, ensuring certain ones go live at specific times and also get removed automatically at a later date. This is a fantastic tool for brands running offer periods where they want to launch a limited-time deal to generate interest.
Linktree alternatives to consider
Of course, if Linktree isn’t quite to your liking but you’re still interested in the concept in general, there are a few other options to consider:
Milkshake: The best alternative, in my opinion, as I feel like the user interface is the easiest, especially on mobile, where most of your clicks will be coming from.
Beacons: Another good option, mainly as it offers some minor customizations as part of a free plan, as well as arguably providing more advanced analytics than Linktree.
Koji: Not my personal favorite, but it offers customizable storefronts as well as some interesting built-in mini-apps.
How to Make Your Linktree a Success
Creating a Linktree? Piece of cake.
Making it a success? That takes a little more skill!
After all, if you’re going to go through the effort of setting one up, then you must ensure it is optimized for maximum engagement and conversions.
To do this:
- Prioritize the most important lists: Stick your most important links at the top of your page.
- Customize it to match your brand: Opt for colors and fonts that match your branding.
- Catch attention with titles and thumbnails: Make links stand out with fun and engaging text. Make the CTA’s compelling and unique.
- Regularly check analytics: Don’t forget to track performance, adjusting your strategy and Linktree order accordingly.
- Promote it everywhere: Add your link to all your social pages, as well as other places like email signatures, business cards, and even website footers.
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Frequently Asked Questions About Linktree
Can you set up multiple links on Linktree?
Yes, Linktree allows you to add multiple links to your profile. You can customize the order, add thumbnails, and include icons to make all your links more engaging.
Is there a free version of Linktree?
Yes, Linktree offers a free version that includes basic features like unlimited links and some customization options. However, premium plans provide advanced features like analytics, custom branding on your Linktree landing page, and integrations.
What social media platforms can you use Linktree on?
Linktree can be used on Instagram, TikTok, Twitter (X), Facebook, YouTube, LinkedIn, and other platforms where you can share a single bio link. It helps you share multiple links in one easy-to-access landing page for social media users.
