With the introduction of artificial intelligence, the process of content creation, especially website and marketing-based content, has shifted drastically. New machine learning and AI models are now revolutionizing the way marketers create content.
However, is it a good SEO practice to copy and paste raw AI content to promote your online business? Well, the answer is no. Google’s algorithm is consistently evolving, and so should your content. You can humanize AI text free of cost to add that competitive edge to your otherwise raw robotic content.
Curious how you can create SEO-friendly AI content for your business that Google loves? This is the ultimate guide you need.
The Problem with “Raw” AI Content
If you don’t understand the issue, you won’t understand the solution either. So, before we explore how you can create SEO-friendly AI content that Google won’t flag, we have to understand the shortcomings of raw AI content.
Why can’t you copy and paste the answer that the AI tool gave you? Well, there are a few concerning reasons:
- Firstly, it lacks the unique voice that your brand has. Most AI models are trained on vast datasets, which often result in generic, bland, and personality-less content output.
- Secondly, no AI tool is 100% foolproof in terms of the data it provides. This means that there are possibilities of factual errors, inaccuracies, or hallucinations popping up in the raw content.
- Thirdly, the raw AI content often follows a rigid, formulaic structure with repetitive phrasing. This can be detected and easily flagged down by Google’s algorithm.
- Lastly, the most alarming concern is the E-E-A-T deficit. Google’s Search Quality Raters Guidelines emphasize E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), which you won’t inherently find in the raw AI content.
If you check through Google’s official guidance, they have been clear that it’s not the “AI content” they have a problem with. It is the raw AI content that they don’t appreciate. If the content lacks a human touch and thoughtful consideration, failing to provide value to readers, it will be negatively impacted.
The Step-by-Step Guide to Humanizing AI Content for SEO
The introduction of AI is monumental. There’s no two ways about it. However, when it comes to creating content for your business online with AI, the key is to strike a balance.
Here’s a step-by-step guide to help you humanize your AI content for the best SEO practices:
1. Start with a Human-Centric Strategy
If your prompt is generic in the AI tool, the outcome will be generic as well. The biggest mistake most people make with creating AI content is creating a prompt without a proper plan. Your SEO success starts with a human strategy.
This means that you have to identify the user intent. What problems are you trying to solve for the audience through this content? Are they looking for a specific answer or an in-depth guide?
Once you have the intent sorted, the next step is the prompt. Significantly, you create a detailed prompt. This means that you shouldn’t write “write an article about X.” Instead, you have to provide the AI tool with a clear outline.
2. Use AI Humanizing Tools for Additional Help
After creating your first draft of the article through AI, the next step is to humanize the content. This is where leading tools like Humanizer AI come into the picture. With free usage, you can humanize the parts in the content that are flagged as AI.
The key is to be tactical about the way you humanize your raw AI content. You want to ensure that the final draft of the marketing piece has your unique brand voice and personality.
3. Optimize for Readability and User Experience
Google’s algorithms are increasingly focused on how users interact with your page. So, when it comes to SEO basics for the content, ensuring that it is well formatted is no longer a choice but a need if you want to rank in the search engine results page.
The components you need to keep in mind when formatting the content are headings, subheadings, bullet points or numbered lists (if required), bold texts, and short paragraphs.
Treat AI as your Marketing Partner, Not Replacement!
It is time we let go of the notion that marketing means a battle between humans and machines. The truth is that the future of content is a collaboration between the two. AI is a tool of unprecedented power, capable of accelerating the research and drafting process. However, the tool requires skilled craftsmen, and proper humanization of the raw AI content is crucial for creating a Google-friendly marketing piece.
